Well it's very simple, using professional photography gives your business a qualified and more accomplished image.
Photography is an essential part of branding. The type of photography you chose to represent your brand will say a lot about your business. Unlike stock photography, professional photography can include your own product/service/venue. Beautifully lit, and edited with care photos, can encourage potential customers to try out your product or service for the first time, and entice your existing clients to choose your brand again. It will also determine the type of clients you attract and how much they are willing to spend with your business. High quality photos demonstrate professionalism and your value in attention to detail. Therefore it builds trust in the quality of your product or service, making it look safe and reliable and worth trying out.
Below we outline some ways professional photography can give you a competitive advantage.
1. Professionalism
Presentation of your business is of the utmost importance. If the images on your website aren’t uploaded correctly, or are of the wrong composition, you will lose the investments of your consumers. So while it is easier to take a photo on your phone, it is essential to remember that a professional photo will increase your business’ profits.
Why should you choose me for your photographs? I have the means and experience in photography to know what looks great on the web and on marketing campaigns. I know that with the right light and composition there will be an increase in sales for your business.
You need clear and creative photo designs that will demonstrate the credibility your company has. I will provide a dedicated and comprehensive service that will give your company the professionalism it needs.
2. Improves SEO performance
Great photography on any website is essential to grab the attention of the reader. A photo is worth a thousand words when marketing your business. Websites with professional images receive over 90% more views than those without.
By using professional photographs, you will be projecting the image of your company to a wider audience. Your company branding will grow as more and more people associate your business with specific images you have created.
3. A personal touch
A valuable photograph depicts the reality of the people and your company. Customize the design, size and quality of your photos and promote the personality of your company. When people look at your company, they want to see the people they will be doing business with. This is something that stock photos can’t bring to the company as they depict unrealistic situations.
4. Stand out from the crowd
If you want to compete with the other businesses in your sector, you need to find marketing strategies that will individualize your company. Stock images downloaded from the web won’t give you the individuality that your company requires.
With more than 15 years experience in photography, I understand how web designs are constantly changing and adapting. I can ensure that your website evolves with the times and know how to format the images needed to fit your website template.
5. Easy to read
It is easier for your readers to glance at a photo and gain product information than it is to read the article. Images and photos will clarify the copywriting content and ensure that the information provided is absorbed by the reader. Utilizing photos in your website will break the layout and make it easy for readers to seek out important information.
Summary
With the amount of competition in Bahrain today, it is of utmost importance to ensure that your business stands out from the others with professional photos. Whether it's a single photo or a whole series of photos for your website/business, it will be the difference between gaining or losing a client.
It's not all black and white. Just because professional photos work, it doesn't mean it should be your only content. Use photos in combination with videos and motion graphics to add variety to your marketing and connect with your audience.
Are you looking for a professional photographer in Bahrain? Give me a call, I can guide you through the full process and help you create beautiful and engaging photos. Even if you have no experience with professional photography, I will make sure to guide you through to ensure that you have a smooth and pleasant experience!